Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu; Pia Polsa

doi:10.1177/0276146711407506

Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu
, Pia Polsa

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

38 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Macromarketing
Volym	31
Nummer	3
Sidor (från-till)	236-244
Antal sidor	9
ISSN	0276-1467
DOI	https://doi.org/10.1177/0276146711407506
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 1 – Ingen fattigdom

Nyckelord

512 Företagsekonomi
KOTA2011
Marketing Logics and Strategizing
Business, Markets and Societal Dynamics

Åtkomst av dokument

10.1177/0276146711407506

OpenUrl-tillgänglighet

Fulltext

Citera det här

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