Green marketing and consumerism as social change in China: Analyzing the literature

Qingyun Zhu, Joseph Sarkis*

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragÖversiktsartikelPeer review

97 Citeringar (Scopus)


China has faced environmental concerns due to its increased economic growth. Corporations are under various pressures to address environmental issues and may be critical to social change in China. Competitive advantage from building green markets and green consumers can occur as social mores and norms evolve. Sustainable consumption can also be managed through green marketing and green consumerism efforts. This paper reviews the emergent research on green marketing and consumerism in China. A total 52 peer reviewed journal publications are identified and reviewed from a variety of journals ranging from technological to marketing based journals. A conceptual framework has been used to identify gaps and future research directions based on marketing strategy, industrial sector, international comparisons, and green consumerism, all of which play a role in society and its sustainability. This work is the first to analyze green marketing and consumerism in China.

Referentgranskad vetenskaplig tidskriftInternational Journal of Production Economics
Volym181, Part B
Sidor (från-till)289-302
Antal sidor14
StatusPublicerad - 09.06.2016
MoE-publikationstypA2 Översiktsartikel i en vetenskaplig tidskrift


  • 512 Företagsekonomi


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