Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions

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Originalspråk	Engelska
Titel på värdpublikation	American Marketing Association Summer Conference, 2017, San Francisco, CA
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Nyckelord

@inproceedings{c00bdf56e2d643c18352d6b84a45095a,

title = "Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions",

keywords = "512 Business and Management",

author = "Qingyun Zhu and Christopher Groening and Joseph Sarkis",

year = "2017",

language = "English",

booktitle = "American Marketing Association Summer Conference, 2017, San Francisco, CA",

}