Grounded Theory Approach in a Branding Context.: Challenges and lessons learnt during the research process.

Grounded Theory Approach in a Branding Context. Challenges and lessons learnt during the research process.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	The Grounded Theory Review
Volym	8
Nummer	2
Sidor (från-till)	77-87
Antal sidor	11
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

@article{b448bb02268f42ef93d82f584aeb9ada,

title = "Grounded Theory Approach in a Branding Context.: Challenges and lessons learnt during the research process. ",

author = "Anne Rindell",

year = "2009",

language = "English",

volume = "8",

pages = "77--87",

journal = "The Grounded Theory Review",

issn = "1556-1550",

publisher = "Sociology Press",

number = "2",

}