Group-buying deal popularity

Xueming Luo, Michelle Andrews, Song Yiping , Jaakko Aspara

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

113 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing
Volym	78
Nummer	2
Sidor (från-till)	20-33
Antal sidor	14
DOI	https://doi.org/10.1509/jm.12.0422
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{71d679176ebd45a38c5417e73a7324b0,

title = "Group-buying deal popularity",

keywords = "512 Business and Management, Business, Markets and Societal Dynamics",

author = "Xueming Luo and Michelle Andrews and Song Yiping and Jaakko Aspara",

year = "2014",

doi = "10.1509/jm.12.0422",

language = "English",

volume = "78",

pages = "20--33",

journal = "Journal of Marketing",

issn = "1547-7185",

publisher = "AMA - American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Group-buying deal popularity

AU - Luo, Xueming

AU - Andrews, Michelle

AU - Yiping , Song

AU - Aspara, Jaakko

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - Business, Markets and Societal Dynamics

U2 - 10.1509/jm.12.0422

DO - 10.1509/jm.12.0422

M3 - Article

SN - 1547-7185

VL - 78

SP - 20

EP - 33

JO - Journal of Marketing

JF - Journal of Marketing

IS - 2

ER -