Guest editorial: a new dawn for qualitative service research

Lars Witell*, Maria Holmlund, Anders Gustafsson

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskaplig

11 Citeringar (Scopus)

Sammanfattning

Purpose: The purpose of this study is to highlight the role of qualitative research in service research. This study discusses what qualitative research is, what role it has in service research and what interest, rigor, relevance and richness mean for qualitative service research.
Design/methodology/approach: This study examines the most common qualitative research methods and discusses interest, rigor, relevance and richness as key characteristics of qualitative research. The manuscripts in the special issue are introduced and categorized based on their contributions to service research.
Findings: The findings suggest that the amount of research using qualitative research methods has remained stable over the last 30 years. An increased focus on transparency and traceability is important for improving the perceived rigor of qualitative service research.
Originality/value: This special issue is the first issue that is explicitly devoted to the qualitative research methodology in service research. In particular, the issue seeks to contribute to a better use and application of qualitative research methodology.

OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftJournal of Services Marketing
Volym34
Nummer1
Sidor (från-till)1-7
Antal sidor7
ISSN0887-6045
DOI
StatusPublicerad - 14.02.2020
MoE-publikationstypB1 Inlägg i en vetenskaplig tidskrift

Nyckelord

  • Customers and Relations
  • 512 Företagsekonomi

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Konkurrensanalys och servicestrategi - Service och kundorienterad ledning

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