Guidelines for future research on KAM implementation

Paolo Guenzi; Kaj Storbacka

doi:10.1016/j.indmarman.2015.02.026

Guidelines for future research on KAM implementation

Paolo Guenzi, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig

1 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	45
Sidor (från-till)	100-100
Antal sidor	1
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2015.02.026
Status	Publicerad - 13.03.2015
MoE-publikationstyp	B1 Inlägg i en vetenskaplig tidskrift

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10.1016/j.indmarman.2015.02.026

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title = "Guidelines for future research on KAM implementation",

author = "Paolo Guenzi and Kaj Storbacka",

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year = "2015",

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AU - Guenzi, Paolo

AU - Storbacka, Kaj

N1 - publisher: Elsevier articletitle: Guidelines for future research on KAM implementation journaltitle: Industrial Marketing Management articlelink: http://dx.doi.org/10.1016/j.indmarman.2015.02.026 content_type: simple-article copyright: Copyright © 2015 Elsevier Inc. All rights reserved.

PY - 2015/3/13

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DO - 10.1016/j.indmarman.2015.02.026

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