Hokuougata Saab i sushikou-no-Manejimento: Kyousou-wo-Ikinuke (Service-oriented management in Nordic style: New logic of marketing to survive competition)

Christian Grönroos

Hokuougata Saab i sushikou-no-Manejimento: Kyousou-wo-Ikinuke (Service-oriented management in Nordic style: New logic of marketing to survive competition)

Christian Grönroos

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Originalspråk	Engelska

Utgivningsort	Tokyo
Förlag	Minerva Shobo
Antal sidor	410
ISBN (tryckt)	978-4-623-06509-7
Status	Publicerad - 15.06.2013
MoE-publikationstyp	C1 Separat utgivet vetenskapligt verk

Nyckelord

512 Företagsekonomi
KOTA2013
Equis Base Room

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