How are Brands Co-created? - A Literature Review

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	4th International Colloquium on Corporate Branding, Identity, Image and Reputation
Utgivningsdatum	2018
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	4th International Colloquium on Corporate Branding, Identity, Image and Reputation - Gran Hotel San Michele, Cetraro, Italien Varaktighet: 03.09.2018 → 04.09.2018

Nyckelord

@inproceedings{f8da09a930554795bc7608d9e350b82a,

title = "How are Brands Co-created? - A Literature Review",

keywords = "512 Business and Management",

author = "Sonja Ingman and Marina Kovalchuk and Anne Rindell",

year = "2018",

language = "English",

booktitle = "4th International Colloquium on Corporate Branding, Identity, Image and Reputation",

note = "4th International Colloquium on Corporate Branding, Identity, Image and Reputation, COBIIR ; Conference date: 03-09-2018 Through 04-09-2018",

}

TY - GEN

T1 - How are Brands Co-created? - A Literature Review

AU - Ingman, Sonja

AU - Kovalchuk, Marina

AU - Rindell, Anne

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - http://www.cobiir.com/

M3 - Conference contribution

BT - 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

T2 - 4th International Colloquium on Corporate Branding, Identity, Image and Reputation

Y2 - 3 September 2018 through 4 September 2018

ER -