How Brand Communities can contribute to service innovation

Anne Rindell; Tore Strandvik

How Brand Communities can contribute to service innovation

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings from the 2nd Naples Forum on Service
Utgivningsort	Naples, Italy
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	The 2011 Naples Forum on Service: Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italien Varaktighet: 14.06.2011 → 17.06.2011 Konferensnummer: 2

Nyckelord

512 Företagsekonomi
KOTA2011

Åtkomst av dokument

http://www.naplesforumonservice.it

OpenUrl-tillgänglighet

Fulltext

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title = "How Brand Communities can contribute to service innovation",

keywords = "512 Business and Management, KOTA2011",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science ; Conference date: 14-06-2011 Through 17-06-2011",

year = "2011",

language = "English",

booktitle = "Proceedings from the 2nd Naples Forum on Service",

}

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M3 - Conference contribution

BT - Proceedings from the 2nd Naples Forum on Service

CY - Naples, Italy

T2 - 2011 Naples Forum on Service

Y2 - 14 June 2011 through 17 June 2011

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