How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service

Anne Rindell; Tore Strandvik

How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings 23rd International Colloquium on Relationship Marketing (ICRM) : Relationship Marketing: Back to the Roots and into the Future
Redaktörer	Johanna Gummerus
Antal sidor	1
Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Utgivningsdatum	16.09.2015
Sidor	39-39
ISBN (tryckt)	978-952-232-289-0
Status	Publicerad - 16.09.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	23rd International Colloquium on Relationship Marketing (ICRM) 2015 - Helsinki, Helsinki, Finland Varaktighet: 15.09.2015 → 17.09.2015 Konferensnummer: 23

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512 Företagsekonomi

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@inproceedings{668d7e91f3dc409f90fdee1949ed3fe2,

title = "How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service",

keywords = "512 Business and Management",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

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Rindell, A & Strandvik, T 2015, How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service. i J Gummerus (red.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, Helsinki, s. 39-39, 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, 15.09.2015.

How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service. / Rindell, Anne ; Strandvik, Tore.
Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. red. / Johanna Gummerus. Helsinki: Hanken School of Economics, 2015. s. 39-39.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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