How Can Interactivity Be Facilitated in a Massive Open Online Course? Lessons from the “Principles of Service Management” Course

Henrik Virtanen*, Anu Norrgrann

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

Prior research on massive open online courses (MOOCs) suggests interaction to be a key characteristic in terms of improving learners’ engagement, skills development, and learning experience. This study investigates learners’ experiences of participating in MOOCs in order to develop a more detailed understanding of interaction behaviors and the factors that influence them. Based on in-depth interviews conducted with MOOC participants, the study sheds light on the factors that influence interaction as well as their alignment with the self-determination theory. The results indicate that five personal and five environmental factors play a role in either enhancing or hindering interaction. Supporting learners’ autonomy and personalized learning trajectories should serve to promote both interaction and engagement. Despite the autonomous nature of learning via MOOCs, educators’ guidance and encouragement are still required to enliven learners’ interactions. In fact, this study also elucidates the social nature of learning.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftNordic Journal of Business
Volym69
Utgåva3
Sidor (från-till)24-46
Antal sidor22
ISSN2342-9003
StatusPublicerad - 2020
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi
  • 516 Pedagogik
  • Services Marketing and Philosophy

Globala mål för hållbar utveckling (SDG)

  • Mål 09: Hållbar industri, innovationer och infrastruktur

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Konkurrensanalys och servicestrategi - Service och kundorienterad ledning

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