How do initial discounts affect customer retention?

María Jose del Rio Olivares; Jaakko Aspara; Pekka Mattila

How do initial discounts affect customer retention?

María Jose del Rio Olivares, Jaakko Aspara, Pekka Mattila

Marknadsföring, Helsingfors

Aalto University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the AMA 2015 Winter Marketing Educators' Conference : Marketing Analytics, Marketing Metrics, and Research
Förlag	AMA - American Marketing Association
Utgivningsdatum	2015
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association Winter Marketing Educators' Conference - San Antonio, USA Varaktighet: 13.02.2015 → 15.02.2015

Nyckelord

512 Företagsekonomi

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http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_G_Winter_Proceedings_2015.pdf

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Jose del Rio Olivares, M., Aspara, J., & Mattila, P. (2015). How do initial discounts affect customer retention? I Proceedings of the AMA 2015 Winter Marketing Educators' Conference: Marketing Analytics, Marketing Metrics, and Research AMA - American Marketing Association. http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_G_Winter_Proceedings_2015.pdf

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title = "How do initial discounts affect customer retention?",

keywords = "512 Business and Management",

author = "{Jose del Rio Olivares}, Mar{\'i}a and Jaakko Aspara and Pekka Mattila",

note = " Volume: Proceeding volume: ; American Marketing Association Winter Marketing Educators' Conference ; Conference date: 13-02-2015 Through 15-02-2015",

year = "2015",

language = "English",

booktitle = "Proceedings of the AMA 2015 Winter Marketing Educators' Conference",

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Jose del Rio Olivares, M, Aspara, J & Mattila, P 2015, How do initial discounts affect customer retention? i Proceedings of the AMA 2015 Winter Marketing Educators' Conference: Marketing Analytics, Marketing Metrics, and Research. AMA - American Marketing Association, American Marketing Association Winter Marketing Educators' Conference, San Antonio, USA, 13.02.2015. <http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_G_Winter_Proceedings_2015.pdf>

How do initial discounts affect customer retention? / Jose del Rio Olivares, María; Aspara, Jaakko; Mattila, Pekka.
Proceedings of the AMA 2015 Winter Marketing Educators' Conference: Marketing Analytics, Marketing Metrics, and Research. AMA - American Marketing Association, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review