How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Carlos Diaz Ruiz

How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Marknadsföring, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Sammanfattning

The literature on consumer activism often covers B2C markets (business-to-consumers) where consumers exert leverage through their purchase power. However, it remains unclear how consumer activists shape B2B markets (business-to-business). This paper explores how consumers shape sustainability through the “right-to-repair” movement. It finds that activism organizes secondary markets.

Originalspråk	Engelska
Titel på värdpublikation	Consumer Culture Theory Conference (CCT) 2023
Utgivningsdatum	2023
Status	Publicerad - 2023
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Consumer Culture Theory (CCT) - Lund, Sverige Varaktighet: 27.06.2023 → 30.06.2023 https://www.cctc2023.com/

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

https://www.cctc2023.com/_files/ugd/c57230_68b3b9b4fbf74a7f8de32613c0aa5d81.pdf

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Fulltext

Market Shaping
Diaz Ruiz, C. A. (Ansvarig forskare (PI))
01.05.2014 → …
Projekt: Annat projekt

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How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Sammanfattning

Nyckelord

Åtkomst av dokument

OpenUrl-tillgänglighet

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Projekt

Market Shaping

Citera det här