How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

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Sammanfattning

The literature on consumer activism often covers B2C markets (business-to-consumers) where consumers exert leverage through their purchase power. However, it remains unclear how consumer activists shape B2B markets (business-to-business). This paper explores how consumers shape sustainability through the “right-to-repair” movement. It finds that activism organizes secondary markets.
OriginalspråkEngelska
Titel på värdpublikationConsumer Culture Theory Conference (CCT) 2023
Utgivningsdatum2023
StatusPublicerad - 2023
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangConsumer Culture Theory (CCT) - Lund, Sverige
Varaktighet: 27.06.202330.06.2023
https://www.cctc2023.com/

Nyckelord

  • 512 Företagsekonomi

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