How the Voice of Human and Artificial Intelligence Agents Impacts Customer Purchases

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA
Utgivningsdatum	2023
Status	Publicerad - 2023
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	ISMS Marketing Science Conference 2023 - Miami, USA Varaktighet: 08.06.2023 → 08.06.2023 Konferensnummer: 45 https://www.herbert.miami.edu/faculty-research/business-conferences/isms-marketing-science/

Nyckelord

Detta resultat bidrar till följande hållbara utvecklingsmål:

@inproceedings{1644dc651f304f4ea305098dae9fed77,

title = "How the Voice of Human and Artificial Intelligence Agents Impacts Customer Purchases",

keywords = "Marketing Effectiveness and Profitability",

author = "Tong, \{Siliang (Jack)\} and Xueming Luo and Erya Ouyang and Jaakko Aspara and Zheng Fang",

year = "2023",

language = "English",

booktitle = "Proceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA",

note = "ISMS Marketing Science Conference 2023, ISMS ; Conference date: 08-06-2023 Through 08-06-2023",

url = "https://www.herbert.miami.edu/faculty-research/business-conferences/isms-marketing-science/",

}

TY - GEN

T1 - How the Voice of Human and Artificial Intelligence Agents Impacts Customer Purchases

AU - Tong, Siliang (Jack)

AU - Luo, Xueming

AU - Ouyang, Erya

AU - Aspara, Jaakko

AU - Fang, Zheng

N1 - Conference code: 45

PY - 2023

Y1 - 2023

KW - Marketing Effectiveness and Profitability

M3 - Conference contribution

BT - Proceedings of the 2023 ISMS Marketing Science Conference, June 7-10, 2023, Miami, FL, USA

T2 - ISMS Marketing Science Conference 2023

Y2 - 8 June 2023 through 8 June 2023

ER -