How the Voice of Human vs. AI Sales Agents Impacts Customer Purchases

Siliang (Jack) Tong, Xueming Luo, Erya Ouyang, Jaakko Aspara, Zheng Fang

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

OriginalspråkEngelska
Titel på värdpublikationProceedings of the 2023 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, December 1-2, Philadelphia, PA, USA
Utgivningsdatum2023
StatusPublicerad - 2023
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangConference on Artificial Intelligence, Machine Learning, and Business Analytics -
Varaktighet: 01.12.202302.12.2023
https://www.fox.temple.edu/faculty-research/institutes-centers/global-institute-artificial-intelligence-business-analytics/conferences/2023-conference-artificial-intelligence-machine-learning-business-analytics

Nyckelord

  • Marketing Effectiveness and Profitability

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