Identifying valuable Facebook Brand Community Member Segments

Minna Hannele Pihlström; Johanna Gummerus; Veronica Liljander; Emil Weman

Identifying valuable Facebook Brand Community Member Segments

Minna Hannele Pihlström, Johanna Gummerus, Veronica Liljander, Emil Weman

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	SERVSIG
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	AMA SERVSIG 2012 - Hanken School of Economics, Helsinki, Finland Varaktighet: 07.06.2012 → 09.06.2012 Konferensnummer: 7

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512 Företagsekonomi

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@inproceedings{36a14239e03744be8710ac4f648f9dc5,

title = "Identifying valuable Facebook Brand Community Member Segments",

keywords = "512 Business and Management",

author = "Pihlstr{\"o}m, {Minna Hannele} and Johanna Gummerus and Veronica Liljander and Emil Weman",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "SERVSIG",

}

TY - GEN

T1 - Identifying valuable Facebook Brand Community Member Segments

AU - Pihlström, Minna Hannele

AU - Gummerus, Johanna

AU - Liljander, Veronica

AU - Weman, Emil

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - SERVSIG

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -