Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow; Suvi Maria Nenonen; A  Payne; Kaj Storbacka

Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers - Lisbon, Portugal Varaktighet: 22.05.2012 → 25.05.2012

Nyckelord

512 Företagsekonomi
KOTA2012

Åtkomst av dokument

http://www.emac2012.org/r/home

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{50c9c33f35724997b550d6396c8b65ed,

title = "Identifying Value Co-Creation Opportunities: A Morpholigical Approach",

keywords = "512 Business and Management, KOTA2012",

author = "P Frow and Nenonen, {Suvi Maria} and A Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers ; Conference date: 22-05-2012 Through 25-05-2012",

year = "2012",

language = "English",

booktitle = "EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers",

}

TY - GEN

T1 - Identifying Value Co-Creation Opportunities

T2 - EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers

AU - Frow, P

AU - Nenonen, Suvi Maria

AU - Payne, A

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers

Y2 - 22 May 2012 through 25 May 2012

ER -