Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow; Suvi Maria Nenonen; A  Payne; Kaj Storbacka

Identifying Value Co-Creation Opportunities: A Morpholigical Approach

P Frow
, Suvi Maria Nenonen
, A Payne
, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers - Lisbon, Portugal Varaktighet: 22.05.2012 → 25.05.2012

Nyckelord

512 Företagsekonomi
KOTA2012

Åtkomst av dokument

http://www.emac2012.org/r/home

OpenUrl-tillgänglighet

Fulltext

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title = "Identifying Value Co-Creation Opportunities: A Morpholigical Approach",

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author = "P Frow and Nenonen, \{Suvi Maria\} and A Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; EMAC, 41st Annual Conference: Marketing to citizens: going beyond customers and consumers ; Conference date: 22-05-2012 Through 25-05-2012",

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AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

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Y2 - 22 May 2012 through 25 May 2012

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