In-depth Interviews in International Business Research: Multiculturality, Power and Language

Ling Zhang, David Guttormsen

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

Sammanfattning

Although qualitative method has become more accepted in international business research, it remains as
marginalised and under researched. Very little is known about how researchers should conduct cross-national
field studies, particularly when both researchers and informants exhibit multiculturality, i.e. having multicultural
backgrounds, which has become more and more common in the globalised world. This paper analyses the
language, culture, social categorisation and power issues involved in in-depth interviewing with expatriates and
host country employees. We, two multicultural researchers with very different backgrounds, draw upon our
personal interview experiences during four separate intercultural and cross-national field research projects in
Mainland China, Hong Kong and South Korea. Through conducting a self-reflexive analysis, we uncover how
language, culture, social categorisation influences the power relationship between the interviewer and
interviewee and how such influence might influence researchers’ interpretation of the interview data and even
the theorising process afterwards. Methodological and theoretical implications are discussed.
OriginalspråkEngelska
Titel på värdpublikationProceedings of the 55th Annual Meeting of the Academy of International Business
Utgivningsdatum07.2013
StatusPublicerad - 07.2013
MoE-publikationstypA4 Artikel i en konferenspublikation
Evenemang2013 Annual Meeting of the Academy of International Business (AIB) - Istanbul, Turkiet
Varaktighet: 03.07.201306.07.2013
Konferensnummer: 55

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