In search of a new logic for marketing: the multi-faceted service logic

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Service Science : Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway
Redaktörer	Katherine Tyler
Antal sidor	7
Utgivningsort	London
Utgivningsdatum	2007
ISBN (tryckt)	978-0-9552685-4-0
Status	Publicerad - 2007
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Namn	Proceedings from the 21st Service Workshop

OpenUrl-tillgänglighet

@inproceedings{cade2147e2af4ed98c1c4a9b57101cfe,

title = "In search of a new logic for marketing: the multi-faceted service logic",

author = "Christian Gr{\"o}nroos",

note = " Volume: Proceeding volume: ",

year = "2007",

language = "English",

isbn = "978-0-9552685-4-0",

series = "Proceedings from the 21st Service Workshop",

editor = "Katherine Tyler",

booktitle = "Service Science",

}

In search of a new logic for marketing: the multi-faceted service logic. / Grönroos, Christian.
Service Science: Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway. red. / Katherine Tyler. London, 2007. (Proceedings from the 21st Service Workshop).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig