Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and  Commercialization in B2B Sustainability

^*Huvudförfattare för detta arbete

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	IMP Conference 2026: Industrial Marketing and Purchasing Conference : Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026
Status	Accepterad/Presslagd - 09.2026
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Citera det här

Khalil, Fares Georges ; Sarasvuo, Sonja ; Mustak, Mekhail et al. / Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability. IMP Conference 2026: Industrial Marketing and Purchasing Conference: Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026. 2026.

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title = "Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability",

author = "Khalil, \{Fares Georges\} and Sonja Sarasvuo and Mekhail Mustak and Kaj Storbacka and Mika Gabrielsson",

year = "2026",

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Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and Commercialization in B2B Sustainability. / Khalil, Fares Georges ; Sarasvuo, Sonja ; Mustak, Mekhail et al.
IMP Conference 2026: Industrial Marketing and Purchasing Conference: Università Politecnica delle Marche - Facoltà di Economia G. Fuà. Ancona, Italy, September 1-4, 2026. 2026.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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AU - Khalil, Fares Georges

AU - Sarasvuo, Sonja

AU - Mustak, Mekhail

AU - Storbacka, Kaj

AU - Gabrielsson, Mika

PY - 2026/9

Y1 - 2026/9

M3 - Conference contribution

BT - IMP Conference 2026: Industrial Marketing and Purchasing Conference

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