Interdisciplinary approaches to marketing for social impact

Pia Polsa; Lucas Parker; Linda Brennan

doi:10.4324/9781003028079

Interdisciplinary approaches to marketing for social impact

Pia Polsa, Lucas Parker, Linda Brennan

Marknadsföring, Helsingfors

RMIT University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

This chapter discusses the intersection between marketing and the natural sciences. It first provides examples of how and why marketing can cooperate with the natural sciences and then describes interdisciplinarity in general and conceptual terms with the help of crystallisation and crossing dialogue. Marketing can benefit from the natural sciences in determining the product and service types that are environmentally sound and healthy. Marketing can also be a powerful tool for exerting influence; it can inform the natural sciences by advocating sustainable and responsible solutions to create environmental and health impacts.

Originalspråk	Engelska
Titel på värdpublikation	The Routledge Companion to Marketing and Society
Redaktörer	Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
Utgivningsort	Abingdon, Oxon
Förlag	Routledge
Utgivningsdatum	2023
Sidor	370-384
ISBN (tryckt)	978-0-367-46308-3, 978-1-032-32521-7
ISBN (elektroniskt)	978-1-003-02807-9
DOI	https://doi.org/10.4324/9781003028079
Status	Publicerad - 2023
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

Styrkeområden och områden med hög potential (AoS och AoHP)

AoS: Ansvarsfull organisering

FN:s SDG:er

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10.4324/9781003028079

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Interdisciplinary approaches to marketing for social impact. / Polsa, Pia; Parker, Lucas; Brennan, Linda.
The Routledge Companion to Marketing and Society. red. / Krzysztof Kubacki; Lukas Parker; Christine Domegan; Linda Brennan. Abingdon, Oxon: Routledge, 2023. s. 370-384.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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Interdisciplinary approaches to marketing for social impact

Sammanfattning

Nyckelord

Styrkeområden och områden med hög potential (AoS och AoHP)

FN:s SDG:er

Åtkomst av dokument

OpenUrl-tillgänglighet

Fingeravtryck

Citera det här