International entrepreneurial orientation and regional expansion

Nathaniel Boso*, Pejvak Oghazi, Magnus Hultman

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelPeer review

24 Citeringar (Scopus)

Sammanfattning

This study examines how behavioral elements of international entrepreneurial orientation (i.e. product innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy) increase variability in scope of regional market expansion, and the international marketing channel management conditions under which this occurs. Results from an empirical study in a developing market show that not all behavioral elements of international entrepreneurial orientation (IEO) increase scope of regional expansion. The study specifically finds that scope of regional expansion is fostered when high levels of product innovation intensity, risk-taking, competitive aggressiveness, and autonomous behaviors are aligned with a stronger channel management capability. Conversely, the regional expansion values of product innovation novelty and proactiveness are cancelled out when channel management capability levels are high.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftEntrepreneurship and Regional Development
Volym29
Utgåva1-2
Sidor (från-till)4-26
Antal sidor23
ISSN0898-5626
DOI
StatusPublicerad - 2017
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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