Introduction to the Special Issue: China and Chinese Communities

Pia Polsa; Qin Qin Zheng

doi:10.1177/0276146715570479

Introduction to the Special Issue: China and Chinese Communities

Pia Polsa^*
, Qin Qin Zheng

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Fudan University, School of Management

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig

1 Citeringar (Scopus)

Sammanfattning

This preview article introduces the special issue on “China and Chinese Communities” and presents a summary of the articles. Connections are made among the articles to point out the importance of Chinese economic and societal development to macromarketing research. Future research avenues are also discussed. The authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the special issue.

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Macromarketing
Volym	35
Nummer	2
Sidor (från-till)	163-166
Antal sidor	4
ISSN	0276-1467
DOI	https://doi.org/10.1177/0276146715570479
Status	Publicerad - 11.06.2015
MoE-publikationstyp	B1 Inlägg i en vetenskaplig tidskrift

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 17 – Genomförande och globalt partnerskap

Nyckelord

512 Företagsekonomi

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10.1177/0276146715570479

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KW - brand meaning

KW - China

KW - country image

KW - macromarketing

KW - media representation

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KW - social capital

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Introduction to the Special Issue: China and Chinese Communities

Sammanfattning

FN:s SDG:er

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