Investigating the links between a corporate brand and a customer brand

Catharina Gylling, Kirsti Helena Lindberg-Repo

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Brand Management
Volym	13
Utgåva	4/5
Sidor (från-till)	257-267
Antal sidor	11
ISSN	1350-231X
Status	Publicerad - 2006
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

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@article{ea6f1662ed5448f68f93887cd7c2fbf0,

title = "Investigating the links between a corporate brand and a customer brand",

author = "Catharina Gylling and Lindberg-Repo, {Kirsti Helena}",

year = "2006",

language = "English",

volume = "13",

pages = "257--267",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "4/5",

}