Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.

Thi D.E. Nguyen; David Grant

Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.

Thi D.E. Nguyen^*
, David Grant

^*Huvudförfattare för detta arbete

Logistik och samhällsansvar, Helsingfors

University of Economics Ho Chi Minh City

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 2021 International Conference on Business and Finance (ICBF)
Antal sidor	12
Utgivningsort	Vietnam
Förlag	University of Economics Ho Chi Minh City
Utgivningsdatum	27.09.2021
Sidor	617-628
Status	Publicerad - 27.09.2021
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Conference on Business and Finance (ICBF) 2021 - Ho Chi Minh City, Vietnam Varaktighet: 27.09.2021 → 28.09.2021 https://icbf2021.sciencesconf.org/

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 12 – Hållbar konsumtion och produktion

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title = "Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.",

author = "Nguyen, \{Thi D.E.\} and David Grant",

year = "2021",

month = sep,

day = "27",

language = "English",

pages = "617--628",

booktitle = "Proceedings of the 2021 International Conference on Business and Finance (ICBF)",

publisher = "University of Economics Ho Chi Minh City",

note = "International Conference on Business and Finance (ICBF) 2021, ICBF ; Conference date: 27-09-2021 Through 28-09-2021",

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Nguyen, TDE & Grant, D 2021, Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing. i Proceedings of the 2021 International Conference on Business and Finance (ICBF). University of Economics Ho Chi Minh City, Vietnam, s. 617-628, International Conference on Business and Finance (ICBF) 2021, Ho Chi Minh City, Vietnam, 27.09.2021.

Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing. / Nguyen, Thi D.E.; Grant, David.
Proceedings of the 2021 International Conference on Business and Finance (ICBF). Vietnam: University of Economics Ho Chi Minh City, 2021. s. 617-628.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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AU - Nguyen, Thi D.E.

AU - Grant, David

PY - 2021/9/27

Y1 - 2021/9/27

M3 - Conference contribution

SP - 617

EP - 628

BT - Proceedings of the 2021 International Conference on Business and Finance (ICBF)

PB - University of Economics Ho Chi Minh City

CY - Vietnam

T2 - International Conference on Business and Finance (ICBF) 2021

Y2 - 27 September 2021 through 28 September 2021

ER -