It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer

Magnus Söderlund, Claes-Robert Julander

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

Originalspråk	Engelska
Titel på värdpublikation	The changing roles od advertising : The 11:th ICORIA
Redaktörer	Sara Rosengren
Utgivningsort	Stockholm
Förlag	Stockholm School of Economics
Utgivningsdatum	2012
Sidor	119-122
Status	Publicerad - 2012
MoE-publikationstyp	D3 Artikel i en yrkesinriktad konferenspublikation
Evenemang	ICORIA - , Sverige Varaktighet: 01.01.1800 → …

Nyckelord

@inproceedings{41073d1b5dbe444a9f395b1b630f6e92,

title = "It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Claes-Robert Julander",

note = " Volume: Proceeding volume: ; ICORIA ; Conference date: 01-01-1800",

year = "2012",

language = "English",

pages = "119--122",

editor = "Sara Rosengren",

booktitle = "The changing roles od advertising",

publisher = "Stockholm School of Economics",

address = "Sweden",

}

It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer. / Söderlund, Magnus; Julander , Claes-Robert.
The changing roles od advertising: The 11:th ICORIA. red. / Sara Rosengren. Stockholm: Stockholm School of Economics, 2012. s. 119-122.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

TY - GEN

T1 - It matters who “they” think you are

T2 - ICORIA

AU - Söderlund, Magnus

AU - Julander , Claes-Robert

N1 - Volume: Proceeding volume:

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

SP - 119

EP - 122

BT - The changing roles od advertising

A2 - Rosengren, Sara

PB - Stockholm School of Economics

CY - Stockholm

Y2 - 1 January 1800

ER -