@inbook{996501d8e0b5491a97931467c7978f8b,
title = "{"}Jag {\"a}r v{\"a}rd det!{"} Om att unna sig sj{\"a}lv en lyxig present",
keywords = "512 F{\"o}retagsekonomi, KOTA2014",
author = "Johanna Gummerus and \{Koskull von\}, Catharina and Hannele Kauppinen-R{\"a}is{\"a}nen and Gustav Medberg",
year = "2014",
language = "Svenska",
isbn = "978-91-44-10528-4",
pages = "267--286",
editor = "Magnus S{\"o}derlund",
booktitle = "Marknadsf{\"o}ring och p{\aa}verkan p{\aa} konsumenten",
publisher = "Studentlitteratur",
address = "Sverige",
}