Leading with a Purpose:  Exploring the Operationalization of Corporate Brand Conscientiousness

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, 7-9 May 2025
Status	Accepterad/Presslagd - 2025
MoE-publikationstyp	A4 Artikel i en konferenspublikation

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@inproceedings{67659c0a0aa84e01b550e66fb23c68bc,

title = "Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness",

author = "Sonja Sarasvuo and Valeria Penttinen",

year = "2025",

language = "English",

booktitle = "Proceedings of the 18th Global Brand Conference, Cat{\'o}lica Porto Business School, Porto, Portugal, 7-9 May 2025",

}