Lean principles in business-to-business services: Synergy or oxymoron?

Per Carlborg; Daniel Kindström; Christian Kowalkowski

Lean principles in business-to-business services: Synergy or oxymoron?

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	American Marketing Association ServSIG International Research Conference 2012
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	AMA SERVSIG 2012 - Hanken School of Economics, Helsinki, Finland Varaktighet: 07.06.2012 → 09.06.2012 Konferensnummer: 7

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512 Företagsekonomi

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@inproceedings{65906b8343d841a0b930443b319f2c84,

title = "Lean principles in business-to-business services: Synergy or oxymoron?",

keywords = "512 Business and Management",

author = "Per Carlborg and Daniel Kindstr{\"o}m and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "American Marketing Association ServSIG International Research Conference 2012",