Legends in Marketing: Christian Grönroos: Volume 2: Service Management

Jagdish N. Sheth (Redaktör), Bo Edvardsson (Redaktör), Christian Grönroos (Redaktör)

Forskningsoutput: Bok/rapport › Antologi › Vetenskaplig › Peer review

Originalspråk	Engelska

Nyckelord

@book{13ccd5f3592442bcaa56f253bbe9dd23,

title = "Legends in Marketing: Christian Gr{\"o}nroos: Volume 2: Service Management",

keywords = "512 Business and Management, KOTA2013, Equis Base Room",

editor = "Sheth, {Jagdish N.} and Bo Edvardsson and Christian Gr{\"o}nroos",

year = "2013",

language = "English",

isbn = "978-81-321-1002-6 (set of 8 volumes)",

publisher = "Sage publications",

address = "United Kingdom",

}

TY - BOOK

T1 - Legends in Marketing: Christian Grönroos

T2 - Volume 2: Service Management

A2 - Sheth, Jagdish N.

A2 - Edvardsson, Bo

A2 - Grönroos, Christian

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

M3 - Anthology

SN - 978-81-321-1002-6 (set of 8 volumes)

BT - Legends in Marketing: Christian Grönroos

PB - Sage publications

CY - Thousand Oaks

ER -