Love at first sight of a long-term affair?: Different relationship levels as predictors of customer commitment

Love at first sight of a long-term affair? Different relationship levels as predictors of customer commitment

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

11 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Relationship Marketing
Volym	6
Nummer	1
Sidor (från-till)	45-62
Antal sidor	18
ISSN	1533-2667
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

@article{d3058b4a15e84a1780b0a0be26a34627,

title = "Love at first sight of a long-term affair?: Different relationship levels as predictors of customer commitment",

author = "Maria S{\"a}{\"a}ksj{\"a}rvi and Hell{\'e}n, \{Pia Katarina\} and Johanna Gummerus and Christian Gr{\"o}nroos",

year = "2007",

language = "English",

volume = "6",

pages = "45--62",

journal = "Journal of Relationship Marketing",

issn = "1533-2667",

publisher = "Routledge (Taylor \& Francis)",

number = "1",

}

TY - JOUR

T1 - Love at first sight of a long-term affair?

T2 - Different relationship levels as predictors of customer commitment

AU - Sääksjärvi, Maria

AU - Hellén, Pia Katarina

AU - Gummerus, Johanna

AU - Grönroos, Christian

PY - 2007

Y1 - 2007

M3 - Article

SN - 1533-2667

VL - 6

SP - 45

EP - 62

JO - Journal of Relationship Marketing

JF - Journal of Relationship Marketing

IS - 1

ER -