Making Sense of Conscientious Corporate Brands: A Leadership Perspective

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026
Status	Accepterad/Presslagd - 05.2026
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Citera det här

@inproceedings{2d4e8cd7a83c4215abc2e827582ee5bd,

title = "Making Sense of Conscientious Corporate Brands: A Leadership Perspective",

author = "Sonja Sarasvuo and Valeria Penttinen and Susanne Pedersen and H{\o}vring, \{Christiane Marie\}",

year = "2026",

month = may,

language = "English",

booktitle = "2026 AMA Global Marketing Conference, IAE Nice Graduate School of Management, Nice, France, May 27-29, 2026",

}