Making Sense of Customer Relationships in Change

Maria Holmlund; Tore Strandvik; Ilkka Lähteenmäki

Making Sense of Customer Relationships in Change

Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki

Marknadsföring, Helsingfors

University of Oulu

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks
Volym	31
Utgivningsort	Kolding
Förlag	University Press of Southern Denmark
Utgivningsdatum	26.08.2015
Status	Publicerad - 26.08.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	The 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Danmark Varaktighet: 27.08.2015 → 30.08.2015 Konferensnummer: 31

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://impgroup.org/uploads/papers/8573.pdf

OpenUrl-tillgänglighet

Fulltext

Andra filer och länkar

http://www.impconference2015.com/

Citera det här

@inproceedings{f16b4efd9ca04a1fb593c366b06fe742,

title = "Making Sense of Customer Relationships in Change",

keywords = "512 Business and Management",

author = "Maria Holmlund and Tore Strandvik and Ilkka L{\"a}hteenm{\"a}ki",

note = " Volume: Proceeding volume: 31; 2015 31st Industrial marketing and purchasing group (IMP) conference : Organizing Sustainable BtoB Relationships - Designing in Changing Networks, IMP ; Conference date: 27-08-2015 Through 30-08-2015",

year = "2015",

month = aug,

day = "26",

language = "English",

volume = "31",

booktitle = "31th Annual IMP Conference and Doctoral Colloquium",

publisher = "University Press of Southern Denmark",

address = "Denmark",

}

Holmlund, M , Strandvik, T & Lähteenmäki, I 2015, Making Sense of Customer Relationships in Change. i 31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks. vol. 31, University Press of Southern Denmark, Kolding, The 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks, Kolding, Danmark, 27.08.2015. <http://impgroup.org/uploads/papers/8573.pdf>

Making Sense of Customer Relationships in Change. / Holmlund, Maria ; Strandvik, Tore; Lähteenmäki, Ilkka.
31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks. Vol. 31 Kolding: University Press of Southern Denmark, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Making Sense of Customer Relationships in Change

AU - Holmlund, Maria

AU - Strandvik, Tore

AU - Lähteenmäki, Ilkka

N1 - Conference code: 31

PY - 2015/8/26

Y1 - 2015/8/26

KW - 512 Business and Management

UR - http://www.impconference2015.com/

M3 - Conference contribution

VL - 31

BT - 31th Annual IMP Conference and Doctoral Colloquium

PB - University Press of Southern Denmark

CY - Kolding

T2 - 2015 31st Industrial marketing and purchasing group (IMP) conference

Y2 - 27 August 2015 through 30 August 2015

ER -