Making sense of value and value co-creation in service logic

Christian Grönroos, Päivi Voima

Forskningsoutput: Bok/rapportBeställd rapport

Sammanfattning

In order to further develop the logic of service, value creation, value co-creation and value have to be formally and rigorously defined, so that the nature, content and locus of value and the roles of service providers and customers in value creation can be unambiguously assessed. Then a theoretically sound foundation for understanding value creation in service logic, and enables meaningful managerial implications, for example as to what is required for co-creation of value, and also further theoretical elaborations.
OriginalspråkEngelska
FörlagHanken School of Economics
Antal sidor35
ISBN (elektroniskt)978-952-232-157-2
StatusPublicerad - 2011
MoE-publikationstypD4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Publikationsserier

NamnWorking papers
FörlagHanken School of Economics
Nr.559
ISSN (elektroniskt)0357-4598

Nyckelord

  • 512 Företagsekonomi
  • KOTA2011

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