Management of customer assets for increased value capture in business markets

Suvi Nenonen, Kaj Storbacka

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

9 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Management Decision
Volym	52
Nummer	1
Sidor (från-till)	101-121
Antal sidor	21
ISSN	0025-1747
DOI	https://doi.org/10.1108/MD-04-2013-0213
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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title = "Management of customer assets for increased value capture in business markets",

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T1 - Management of customer assets for increased value capture in business markets

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AU - Storbacka, Kaj

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KW - KOTA2014

U2 - 10.1108/MD-04-2013-0213

DO - 10.1108/MD-04-2013-0213

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VL - 52

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JO - Management Decision

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