Management of customer assets for increased value capture in business markets

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

9 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Management Decision
Volym	52
Nummer	1
Sidor (från-till)	101-121
Antal sidor	21
ISSN	0025-1747
DOI	https://doi.org/10.1108/MD-04-2013-0213
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{fa2e4a7b791241458b05fe52c46fe8e3,

title = "Management of customer assets for increased value capture in business markets",

keywords = "512 Business and Management, KOTA2014",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2014",

doi = "10.1108/MD-04-2013-0213",

language = "English",

volume = "52",

pages = "101--121",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing",

number = "1",

}

TY - JOUR

T1 - Management of customer assets for increased value capture in business markets

AU - Nenonen, Suvi

AU - Storbacka, Kaj

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

U2 - 10.1108/MD-04-2013-0213

DO - 10.1108/MD-04-2013-0213

M3 - Article

SN - 0025-1747

VL - 52

SP - 101

EP - 121

JO - Management Decision

JF - Management Decision

IS - 1

ER -