Managers’ Mental Maps of Customer Relationships in Change

Maria Holmlund; Tore Strandvik; Ilkka Lähteenmäki

Managers’ Mental Maps of Customer Relationships in Change

Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki

Marknadsföring, Helsingfors

University of Oulu

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	8th NoRD, Nordic Workshop on Relationship Dynamics
Redaktörer	Debbie Harrison
Antal sidor	14
Förlag	BI Norwegian Business School
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation
Evenemang	8th Nordic Workshop on Relationship Dynamics (NoRD) - Oslo, Oslo, Norge Varaktighet: 15.10.2014 → 17.10.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

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title = "Managers{\textquoteright} Mental Maps of Customer Relationships in Change",

keywords = "512 Business and Management, KOTA2014",

author = "Maria Holmlund and Tore Strandvik and Ilkka L{\"a}hteenm{\"a}ki",

note = "Full paper was not found Volume: Proceeding volume: ; 8th Nordic Workshop on Relationship Dynamics (NoRD), NoRD ; Conference date: 15-10-2014 Through 17-10-2014",

year = "2014",

language = "English",

editor = "Debbie Harrison",

booktitle = "8th NoRD, Nordic Workshop on Relationship Dynamics",

publisher = "BI Norwegian Business School",

address = "Norway",

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AU - Holmlund, Maria

AU - Strandvik, Tore

AU - Lähteenmäki, Ilkka

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PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

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BT - 8th NoRD, Nordic Workshop on Relationship Dynamics

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T2 - 8th Nordic Workshop on Relationship Dynamics (NoRD)

Y2 - 15 October 2014 through 17 October 2014

ER -