Mapping the "roots" of the consumer's image-in-use of companies

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

9 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Product and Brand Management
Volym	19
Nummer	6
Sidor (från-till)	423-431
Antal sidor	9
ISSN	1061-0421
Status	Publicerad - 2010
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{5504d7c3b0f441a894f55985983a769b,

title = "Mapping the {"}roots{"} of the consumer's image-in-use of companies",

keywords = "KOTA2010",

author = "Anne Rindell and Bo Edvardsson and Tore Strandvik",

year = "2010",

language = "English",

volume = "19",

pages = "423--431",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "6",

}