Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Rana Mostaghel; Pejvak Oghazi; Pankaj C. Patel; Vinit Parida; Magnus Hultman

doi:10.1016/j.jbusres.2019.02.058

Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Rana Mostaghel
, Pejvak Oghazi^*
, Pankaj C. Patel
, Vinit Parida
, Magnus Hultman

^*Huvudförfattare för detta arbete

Företagsledning och organisation, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

32 Citeringar (Scopus)

Sammanfattning

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business Research
Volym	101
Sidor (från-till)	597-606
Antal sidor	10
ISSN	0148-2963
DOI	https://doi.org/10.1016/j.jbusres.2019.02.058
Status	Publicerad - 2019
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

FN:s SDG:er

Detta resultat bidrar till följande hållbara utvecklingsmål:

SDG 9 – Hållbar industri, innovationer och infrastruktur

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1016/j.jbusres.2019.02.058

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title = "Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective",

abstract = "Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.",

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AU - Parida, Vinit

AU - Hultman, Magnus

PY - 2019

Y1 - 2019

N2 - Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

AB - Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

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KW - market intelligence quality

KW - supply-chain

KW - coordination

KW - Sweden

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Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Sammanfattning

FN:s SDG:er

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