Marketing as promise management: regaining customer management for marketing

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125 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business & Industrial Marketing
Volym	24
Nummer	5/6
Sidor (från-till)	351-359
Antal sidor	9
DOI	https://doi.org/10.1108/08858620910966237
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

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title = "Marketing as promise management: regaining customer management for marketing",

keywords = "Marketing theory, Business-to-business marketing, Relationship marketing, DOMINANT LOGIC, VALUE CREATION, CORPORATION",

author = "Christian Gr{\"o}nroos",

year = "2009",

doi = "10.1108/08858620910966237",

language = "English",

volume = "24",

pages = "351--359",

journal = "Journal of Business & Industrial Marketing",

issn = "2052-1189",

publisher = "Emerald Group Publishing",

number = "5/6",

}

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AU - Grönroos, Christian

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KW - Business-to-business marketing

KW - Relationship marketing

KW - DOMINANT LOGIC

KW - VALUE CREATION

KW - CORPORATION

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DO - 10.1108/08858620910966237

M3 - Article

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