Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Mike Saren; Tracy Harwood; Janet Ward; Alladi Venkatesh

doi:10.1080/0267257X.2013.833776

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Mike Saren
, Tracy Harwood
, Janet Ward
, Alladi Venkatesh

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

25 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing Management
Volym	29
Nummer	13-14
Sidor (från-till)	1435-1442
ISSN	0267-257X
DOI	https://doi.org/10.1080/0267257X.2013.833776
Status	Publicerad - 2013
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi
KOTA2013

Åtkomst av dokument

10.1080/0267257X.2013.833776

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