Marketing in the Rise of Online Data: Dealing with the Shifts in Firm-Consumer Information Asymmetry

Social Sciences

• Consumers 100%
• Information 75%
• Essays 58%
• Asymmetry 41%
• Social Media 41%
• Theses 33%
• Consumer Information 25%
• Decision 25%
• Stakeholders 16%
• Groups 16%
• Purchase 16%
• Boundaries 8%
• Identity 8%
• Light 8%
• Support 8%
• Transaction 8%
• Business Network 8%
• Takeover 8%
• Decision Making 8%
• Information Overload 8%
• Discussion 8%
• Influence 8%
• Communication 8%
• Marketing 8%
• Parasocial Interaction 8%
• Markets 8%
• Experience 8%
• Economic and Social Development 8%

Computer Science

• Information Asymmetry 41%
• Stakeholder Group 16%
• Relationships 16%
• Availability 16%
• Purchase Decision 16%
• Online Information 8%
• Decision-Making 8%
• Informed Decision 8%
• Social Medium Account 8%
• Communication 8%
• Networks 8%