@article{ef616e0fdcb84587bde2806cf324a310,
title = "Markets as configurations",
keywords = "Markets, Supply and demand, Pricing, SERVICE-DOMINANT LOGIC, VALUE CREATION, AS-NETWORKS, STRATEGY, CAPABILITIES, PERFORMANCE, PRODUCTS, FIT, 512 Business and Management, KOTA2011",
author = "Kaj Storbacka and Suvi Nenonen",
year = "2011",
doi = "10.1108/03090561111095685",
language = "English",
volume = "45",
pages = "241--258",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing",
number = "1/2",
}