Measuring Engagement with Charitable Events in Social Media Brand and User Posts

Jos Lemmink, Killian Hensens, Benjamin Lucas, Kristina Heinonen

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017 : Leaving footprints
Utgivningsort	Timisoara
Förlag	University of Groningen
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	European Marketing Academy Conference 2017 - Groningen, Holland Varaktighet: 23.05.2017 → 26.05.2017 Konferensnummer: 46 https://www.rug.nl/emac2017/

Nyckelord

@inproceedings{75908180aaf14b9d90c3d55f94d74808,

title = "Measuring Engagement with Charitable Events in Social Media Brand and User Posts",

keywords = "512 Business and Management",

author = "Jos Lemmink and Killian Hensens and Benjamin Lucas and Kristina Heinonen",

note = " Volume: Proceeding volume: ; European Marketing Academy Conference 2017, EMAC ; Conference date: 23-05-2017 Through 26-05-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017",

publisher = "University of Groningen",

url = "https://www.rug.nl/emac2017/",

}

Measuring Engagement with Charitable Events in Social Media Brand and User Posts. / Lemmink, Jos; Hensens, Killian; Lucas, Benjamin et al.
Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017: Leaving footprints. Timisoara: University of Groningen, 2017.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Measuring Engagement with Charitable Events in Social Media Brand and User Posts

AU - Lemmink, Jos

AU - Hensens, Killian

AU - Lucas, Benjamin

AU - Heinonen, Kristina

N1 - Conference code: 46

PY - 2017

Y1 - 2017

KW - 512 Business and Management

UR - https://www.rug.nl/emac2017/

M3 - Conference contribution

BT - Proceedings of the 46th European Marketing Academy Conference (EMAC) 2017

PB - University of Groningen

CY - Timisoara

T2 - European Marketing Academy Conference 2017

Y2 - 23 May 2017 through 26 May 2017

ER -