Mission-Oriented Values as the Bedrock of University Social Responsibility

This chapter aims to identify current mission-oriented values in the academic setting and their potential impression upon university social responsibility through organisational culture. To achieve this, strategies of Lithuanian public universities were analysed using the manifest coding of qualitative content analysis. Overall, 80 institutional values were identified, refined, grouped, and aligned with types of organisational culture, such as collegiate, bureaucratic, corporate and enterprise. Research findings show that values of competence, the main characteristic of enterprise culture, prevail in strategies of Lithuanian public universities. This implies that it refers to a university’s desire to become, rather than genuinely to be. Furthermore, the impression of institutional values, as an anchor of organisational culture, might affect the way universities perceive their social responsibility, what activities feed into this and what stakeholders are prominent in them.