@inbook{c376e90e92724cf6a992459d6f7280fc,
title = "Mobile services as resources for consumer integration of value in a multi-channel environment",
keywords = "512 Business and Management, KOTA2013, Equis Base Room",
author = "Veronica Liljander and Johanna Gummerus and Pihlstr{\"o}m, {Minna Hannele} and Kiehel{\"a}, {Hanna Pauliina}",
year = "2013",
doi = "10.4018/978-1-4666-1939-5",
language = "English",
isbn = "978-1-4666-1939-5",
pages = "259--282",
editor = "In Lee",
booktitle = "Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy",
publisher = "IGI Global",
address = "United States",
}