Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer

Veronica Liljander, Pia Polsa, Allard van Riel

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

145 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Retailing and Consumer Services
Volym	16
Nummer	4
Sidor (från-till)	281-290
Antal sidor	10
ISSN	0969-6989
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

OpenUrl-tillgänglighet

@article{14fc0babffff431bbd2b733922dd7fd4,

title = "Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer",

author = "Veronica Liljander and Pia Polsa and {van Riel}, Allard",

year = "2009",

language = "English",

volume = "16",

pages = "281--290",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Pergamon (Elsevier)",

number = "4",

}