Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander, Magnus Söderlund, Stefan Szugalski

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

19 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Consumer Marketing
Volym	33
Nummer	3
Sidor (från-till)	162-171
ISSN	0736-3761
DOI	https://doi.org/10.1108/JCM-03-2015-1349
Status	Publicerad - 2016
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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title = "Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers",

keywords = "512 Business and Management",

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AU - Colliander, Jonas

AU - Söderlund, Magnus

AU - Szugalski, Stefan

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Y1 - 2016

KW - 512 Business and Management

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